If you can influence how a game player feels when they enter a scene, you can control what they'll do next. Such is the power of visual storytelling. From color to weather Creative Director and Environment Artist Clinton Crumpler identifies 5 different ways to elicit emotion via environmental design. These segments are of the talk I did with CGMA on visual storytelling and how its vital to the visuals we create as environment artists.
I cover this and more about scene building in my CGMA class - Unreal Engine Modular Environments
Check out more here - https://www.cgmasteracademy.com/courses/45-unreal-engine-modular-environments/